Singapore Telecommunications Limited (Singtel): 99% SME: from service provider to business partner
Campaign details
Brand owner: Temasek Holdings Lead agency: OgilvyOne Worldwide Ltd Brand: Singapore Telecommunications Limited (Singtel)Country: SingaporeIndustry Business services, Telephone & internet servicesMedia: Direct marketing, Email marketing, Events & experiential, Games & competitions, Integrated, Internet - display, Internet - general, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: 500k - 1 million
Executive summary
SMEs make...