Campaign details
Brand: Savlon Brand owner: ITC Entrant company: ITC LimitedIdea creation: Ogilvy Mumbai Market: India Sector: Cleaners & detergents Media channels: Print - general, Websites & microsites, Social mediaBudget: 1 - 3 million
Executive summary
At a time when concern for personal and surface hygiene was at an all-time high Savlon, the #3 personal hygiene brand in the country outshone behemoths like Dettol and Lifebuoy by introducing a surface disinfectant spray. Our solution was to present the surface disinfectant spray as a way...