Samsung: Sonar
Peilin Lee
Campaign details
Brand owner: Samsung AsiaAgency: Starcom MediaVest Group/RADIOactiveBrand: SamsungCountry: SingaporeChannels used: Events and experiential, Internet - general, Internet - microsites, widgets, Mobile and apps, Social mediaMedia budget: Up to 500k
Executive summary
The agency wanted to turn Samsung into the phone that focused on the best entertainment experience. On a grand scale, they wanted to provide a single platform that gave users access to all of their favourite music genres.
From this idea, Sonar was born. Sonar was Singapore's first multimedia online and mobile...