Saavn: Winning the Musical Wars with Adaptive Marketing
Campaign Details
Brand owner: SaavnAgency: MindshareBrand: SaavnCountry: IndiaIndustry: Music theatreChannels: Internet - general, TelevisionBudget: 3 - 5 million
Executive Summary
Evolution of the Music Industry
From the good old days of records & cassettes, consumption of music has evolved in a big way. Across the globe, music streaming is redefining music and the way it is consumed. Streaming is not only a new way of consuming music but it is also creating a new multi-million dollar revenue...