Campaign details
Brand: Prolyte Brand owner: Cipla Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Energy drinks Media channels: Point-of-purchase, In-store, Internet - general, Budget: 500k - 1 million
Executive summary
Prolyte, a new energy drink from Cipla was attempting to gain a foothold in the beverage segment. We zeroed in on working professionals picking up tea and coffee to push through longer, as the target group to go after. What we realised was that Prolyte Energy due to its composition...