Campaign details
Brand: Pond's Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Skin care, sun protection Media channels: Content marketing, Sponsorship - media, Word of mouth, Influencers, KOLs, Online video, Sales promotion, Virtual & augmented reality, Gaming & in-game advertising, Voice, Chatbots Budget: Up to 500k
Executive summary
Within the last two years of the COVID-19 pandemic, Filipinos have relied on the virtual landscape to maintain a hold on to their pre-pandemic lives. Technology and social media have become even...