P&G In-Store Operations: Tablet marketing campaign
Tricia Elamparo
Campaign details
Brand owner: P&G PhilippinesAgency: MobextBrand: P&G In-Store OperationsCountry: PhilippinesChannels used: Mobile and appsMedia budget: 500k – 1 million
Executive summary
This is how Procter & Gamble (P&G) combined its concept of 'the first moment of truth' (FMOT) with the deployment of connect devices and in-store marketers to highlight product benefits. Not only did this generate conversion and increase business, but resulted in what turned out to be possibly the largest one-to-one, in-store marketing programme in the country.
P&G own...