Campaign details
Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agency: Invictus BlueMarket: MalaysiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Cinema, Online video, Print - general, unspecified, Social media, TelevisionBudget: No budget
Executive summary
The festive period is a crucial time for oil and gas brand PETRONAS to reinforce positive brand perception and reputation among the mass Malaysian audience. In fact, its festive advertising contributes to 50% of PETRONAS’s brand strength, an index measured by Brand Finance, an independent global...