Campaign details
Brand: Pernod Ricard Brand owner: Pernod Ricard Entrant company: WavemakerIdea creation: Wavemaker Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Word of mouth, Influencers, KOLs, Online video, Livestreaming Budget: 1 - 3 million
Executive summary
As one of the world’s largest wine and spirits sellers, Pernod Ricard China is always cautious about new trends in the evolving China media landscape.
Competition in the spirits category has never been fiercer in the aftermath of COVID-19, with so many domestic and...