PayPal: Singapore – Joy of Simple campaign
Camille Burdin and Sosuke Koyama
Campaign details
Brand owner: PayPalAgency: Publicis SingaporeBrand: PayPalCountry: SingaporeChannels used: Email marketing, Internet – display, Mobile and apps, Other and ambient media, Outdoor, out-of-homeMedia budget: Up to 500k
Executive summary
This is how PayPal set out to convert mall-obsessed Singaporean shoppers to online shopping over the festive season, altered the perception that bricks-and-mortar retailers provided the best shopping experiences during that time of the year, and created a rise in online transactions.
PayPal is a US company,...