Campaign details
Brand: Parkway Hospital Brand owner: IHH Singapore Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Healthcare services, providers Budget: Up to 500k
Executive summary
Mount Elizabeth Hospitals ran an A&E always-on programmatic campaign. To drive down creative costs and keep media spends efficient, we introduced Dynamic Creative Optimisation (DCO) to create personalised ads at scale to address client’s business goals for A&E. We drove 59% lower cost per land and 20% improved performance in website traffic.
Market background & objectives
IHH Healthcare (formerly...