Campaign details
Brand: NikeBrand owner: NikeLead agency: Mindshare ChinaContributing agency: AKQACountry: ChinaIndustries: SportswearMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
Nike's Next% is the fastest running shoe ever created, allowing those who run in them to run more than 2% faster. For marathon runners, the best runners in the world, 2% can make all the difference when breaking a personal best or even a world record.
For this reason, Nike wanted to ensure the Next% would only be worn by its most dedicated...