Campaign details
Brand: NikeBrand owner: NikeLead agency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels: Livestreaming, Mobile & apps, Social media, Sponsorship - sportsBudget: 1 - 3 million
Executive summary
The All-Star Weekend is a big annual event for basketball fans everywhere. It is a weekend festival held every February during the middle of the NBA regular season that consists of a variety of basketball events, exhibitions, and performances culminating in the NBA All-Star Game held on the Sunday night.
Nike had to stand out during this crucial moment but...