NESCAFE Classic: Know Your Neighbour
Jitender Dabas and Shantanu Dasgupta
Campaign details
Brand owner: Nestlé, IndiaAgency: McCann, DelhiBrand: NESCAFÉ ClassicCountry: IndiaChannels used: Branded content, Cinema, Events and experiential, Internet - display, Internet - general, Internet - search, Magazines - business, trade, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Product placement, Public relations, Radio, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget: 5 - 10 million
Executive summary
Love...