McDonald's Hong Kong: A Surprise in Disguise
Andreas Krasser, Peter Rodenbeck
Campaign details
Brand: McDonald'sBrand owner: McDonald's Restaurants (Hong Kong) LimitedLead agency: DDB Group Hong KongContributing agencies: OMD Hong KongCountry: Hong KongIndustry: Restaurants & takeawaysMedia: Events & experiential, Online video, Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Social mediaBudget: Up to 500k
Executive summary
In order to reset Hong Kongers' expectations of the seemingly forgotten Quarter Pounder with Cheese, we partnered with renowned Mauritian-Hong Kong chef Christian Yang, to open a...