Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Content marketing, Online display, Online video, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Malaysian telco Maxis' smartphone sales, a key revenue source, were in rapid decline due to Covid-19; people were turning to laptops and tablets instead of smartphones. The iPhone SE launch was imminent, a mid-year model without the hotly anticipated features of the upcoming...