Madhya Pradesh Tourism: How Madhya Pradesh became incredible in Incredible India
Apurv Saigal and Ajay Menon
Campaign details
Brand owner: Madhya Pradesh State Tourism Development Corporation LtdAgency: Ogilvy & Mather, MumbaiBrand: Madhya Pradesh TourismCountry: IndiaChannels used: Magazines - consumer, Newspapers, Radio, TelevisionMedia budget: 1 - 3 million
Executive summary
The Taj Mahal, the backwaters of Kerala, the beaches of Goa, the deserts and colours of Rajasthan, and the temples and coastline of Tamil Nadu – that's how global tourists perceived India, and so did Indian tourists for that matter....