Campaign details
Brand: L'OréalBrand owner: L'Oréal IndiaAgency: McCann WorldgroupMarket: IndiaSector: Hair careMedia channels: Online display, Online video, Social media, Television, Virtual & augmented realityBudget: 1 - 3 million
Executive summary
This case studies the journey of L'Oreal Casting Crème gloss, a hair colour brand that unlocked the power of diverse shades to encourage women to reclaim their 'to-be' agency and increased its sales.
Colouring had gained wide acceptance in India but not all colours were treated equal. It was only the blacks and browns that had...