Campaign details
Brand: Lifebuoy Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Bath toiletries, soaps Media channels: Social media, Online video, Word of mouth, Influencers, KOLs, Radio & audio, Public relations, Programmatic display, Merchandise & free gifts Budget: Up to 500k
Executive summary
Family is one of the most significant bonds created between people in this world. Nevertheless, the effort of building a family for many Vietnamese citizens has been joked about, laughed at, and even criticised!...