Kotak Mahindra Bank: Subbu 6% campaign
Karthi Marshan, Khushnum Ichhaporia and D. Ramakrishnan
Campaign details
Brand owner: Kotak Mahindra BankAgency: Cartwheel Creative AgencyBrand: Kotak Mahindra BankCountry: IndiaChannels used: Internet – display, Internet – general, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print – general, unspecified, Public relations, Social media, Television, Television – direct responseMedia budget: 3 – 5 million
Executive summary
Kotak Mahindra Finance Ltd was incorporated in 1985 and converted into a bank in 2003. Over the years, it has built a reputation in retail banking, insurance,...