Kodak India: Picture Perfect Weddings
Priyanka Bhat
Campaign details
Brand owner: Kodak IndiaAgency: SMG ConvonixBrand: Kodak IndiaCountry: IndiaChannels used: Internet – microsites, widgets, Social mediaMedia budget: Up to 500k
Executive summary
Indian weddings are becoming a reflection of people's personality and status. With the wedding couple's involvement increasing, they want their wedding and all its elements to be stylish, upmarket and, most of all, personalized!
When it comes to wedding photography, intimidating photographers with their point-and-shoot attitude and dramatic, posed photos are passé. Couples are now looking for a...