Campaign details
Brand: Johnnie Walker Brand owner: Diageo Moet Hennessy Entrant company: Ruder Finn ShanghaiIdea creation: Ruder Finn Shanghai Market: Greater China Sector: Spirits & liquors Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Packaging & design, Competitions & contests, Websites & microsites *, Social media, Online video, Television & Connected TV, Sales promotion, Outdoor, Out-of-home, Merchandise & free gifts, Livestreaming Budget: 500k - 1 million
Executive summary
As a whisky brand with a history of nearly 200 years, Johnnie Walker is...