Campaign details
Brand: Jiva Brand owner: Jiva Group Entrant company: Open Strategy & DesignIdea creation: Open Strategy & Design Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Online video, Radio & audio, Point-of-purchase, In-store Budget: No budget
Executive summary
The rise of holistic wellness should’ve brought in a wave of growth for Jiva Ayurveda. Yet, despite being a pioneer of authentic Ayurveda, Jiva’s growth plateaued in an otherwise booming category. How could Jiva find a way out of this stagnation and reinforce its...