Itz Cash: Because gifting shouldn't be a joke
Neha Damle and Mehak Jaini
Campaign details
Brand Owner: Itz Cash CardLead agency: DDB Mudra Group, MumbaiBrand: Itz CashCountry: IndiaIndustry: Business-to-businessMedia: Events and experiential; RadioBudget: Up to 500k
Market background and cultural context
Corporate Gifting: Enormous market, reliant on orthodox techniques
The corporate gifting market in India is massive and highly fragmented, estimated at Rs. 12000 crore (out of a Rs 33,600 crore total gifting market in India)1,2inclusive of organized and unlisted players. The organized corporate gift...