Campaign details
Brand: Indonesia Cleanup Day (Hari Bersih Indonesia)Brand owner: Indonesia Indah FoundationAgency: M&C SaatchiMarket: IndonesiaSector: Charities & voluntary organisationsMedia channels: Direct marketing, Livestreaming, Merchadise & free gifts, Online display, Outdoor, out-of-home, Public relations, Search marketing, Websites & micrositesBudget: No budget
Executive summary
By 2025, the amount of plastic in our oceans will triple to 150m tons. With Indonesia being the world's second-largest contributor to marine waste, the Indonesia Indah Foundation launched a national cleanup day, Hari Bersih Indonesia. As a pro bono partner, in 2019,...