Hindustan Unilever Limited Corporate: The Bin Boy Campaign

Meghna Sethy

Hindustan Unilever Limited Corporate (HUL), a fast-moving consumer goods brand, launched a campaign in India to dial up emotional relevance and comprehension of the issue, spark conversations that provoke a positive impact on society, gain an extensive reach.

Campaign details

Brand: Unilever (various) Brand owner: Unilever Entrant company: OgilvyIdea creation: Ogilvy Mumbai Market: India Sector: Toiletries & cosmetics (general) Media channels: Social media, Online video, Public relations Budget: 1 - 3 million

Executive summary

Bring The Message Home

Data reveals a very scary future for India. 65m tonnes of waste are generated every year in India, as per current estimates. However, out of this only 22-28% is processed and treated. The remaining is deposited in dump yards. The country was not understanding...

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