Campaign details
Brand: Globe TelecomBrand owner: Globe TelecomLead agency: ASPAC-Dentsu Aegis NetworkCountry: PhilippinesIndustries: Telephone & internet servicesMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
In the Philippines, an emerging Asian economy, there is high demand for faster internet but infrastructure development is greatly delayed by 'red tape' at a local government level. Globe, the leading telco in the country, launched the 1stWorld Internet PH campaign, which took a behind-closed-doors issue public and turned a problem into an opportunity for local governments to...