Campaign details
Brand: GenecoBrand owner: YTL PowerSerayaLead agency: TBWA\SingaporeContributing agencies: SearchGuru, PHD MediaCountry: SingaporeIndustries: Energy & water suppliersMedia channels: Outdoor, out-of-home, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
This is the story of how Geneco, a new and unknown brand competing in an invisible product category, moved the hearts and wallets of one of the toughest audiences – Singaporeans. It tells of how a smart digital and social strategy helped the business grow from eleventh to second place in...