Campaign details
Brand: GarnierBrand owner: L'OréalAgency: M&C SaatchiMarket: IndonesiaSector: Toiletries & cosmetics (general)Media channels: Online video, Public relations, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
As interest in sustainability grew in Indonesia, beauty brand Garnier wanted to nudge its consumers to adopt recycling by downloading the eRecycle app, setting a goal of 10,000 downloads that would lead to the collection of at least 400kg of plastic waste. By leveraging partnerships with the government, the private sector and consumers, and creating...