Campaign details
Brand: FrisoBrand owner: FrieslandCampinaAgency: Omnicom Public Relations Group SingaporeMarket: SingaporeSector: Baby foodMedia channels: Content marketing, Direct marketing, Livestreaming, Merchandise & free gifts, Social mediaBudget: No budget
Executive summary
When it comes to marketing and selling formula milk in Singapore, brands face several challenges. Firstly, the addressable audience in Singapore has been shrinking as evidenced by the declining birth rate, and the national push to promote breastfeeding that came with the government's tightened restrictions over the promotion of formula milk, have not been favourable to...