Dulux: Ambiance™. Personalize Your World
Teo Hon Wui, Jeff Ng
Campaign details
Brand: DuluxBrand owner: AkzoNobel Paints (Singapore)Lead agency: MashwireCountry: SingaporeIndustry: Home improvementMedia: Content marketing, Events & experiential, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Sales promotion, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive summary
As consumers become more affluent, there is an increasing demand for personalized products and services. The increasing trend of Singaporeans...