Campaign details
Brand: Dove Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Skin care, sun protection Media channels: Online video, Social media, Outdoor, Out-of-home, Television & Connected TV, Livestreaming Budget: 3 - 5 million
Executive summary
Dove stands for Real Beauty and for years has celebrated beauty in its many forms across China. But in 2022, when Dove looked at the everyday experience of women in China, the brand found that modern life and digital culture had created a...