Dance Club: How Huggies changed a decaded-old conversation
Campaign details
Brand owner: Kimberly-ClarkLead agency: Ogilvy & Mather Vietnam, Mindshare VietnamBrand: HuggiesCountry: VietnamIndustry Baby careMedia: Content marketing, Email marketing, Games & competitions, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This is a story of how a simple and clear integrated strategy enabled huggies to break away from market norms and deliver...