Cream Silk: #ConditionedForGreater

Loren Saguil, Carlos Corrales, Jerika Vilan, Nathan Adriano, Kitty Faustino

Cream Silk, the leading conditioner and haircare brand in the Philippines, activated a purpose-based campaign across high-reach platforms to increase preference and strengthen equity among Filipina consumers.

Campaign details

Brand: Cream SilkBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: Facebook Philippines, Edukasyon PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Content marketing, Online video, Programmatic display, Public relations, Social mediaBudget: 500k - 1 million

Executive summary

Cream Silk, as the leading conditioner and haircare brand in the Philippines, prides itself on being a brand that is made for Filipinas. Over the years, it has offered a wide variety of haircare solutions that are specifically formulated to address every haircare need of Filipina consumers. Providing...

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