Campaign details
Brand: Colour AcademyBrand owner: Asian PaintsLead agency: Ogilvy & Mather, Asian PaintsCountry: IndiaIndustries: Home improvementMedia channels: Email marketing, Mobile & apps, Online video, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Asian Paints is the market leader in the Indian paints market. It makes great paints, but the end outcome for the consumer is a "beautiful wall" and that depends as much on the "painter" as on the paint.
This is where the challenge was. Not many people want to be a...