Campaign details
Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: MediacomIdea creation: Mediacom Gurgaon Market: India Sector: Carbonated soft drinks Media channels: Product placement, Merchandise & free gifts Budget: No budget
Executive summary
The big fat Indian wedding is, undeniably, one of the most celebrated events of tradition, togetherness, and a blast of colours in India. From old to the young, a magical connection exists in the event days that is uplifting, uniting and unbridled.
But with COVID-19, that magic of weddings...