Campaign details
Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Oral health Media channels: Mobile & apps, Sponsorship - media, Online video, Sales promotion Budget: Up to 500k
Executive summary
With a thorough and fresh new approach, Closeup, in partnership with Mobile Legends Philippines, piloted advertising in the gaming space, earning our right to stay. This campaign allowed us to contribute to Unilever’s first Directly Addressable Data (DAD) acquisition program that leverages gaming.
The campaign...