Campaign details
Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Hair care Media channels: Online video, Livestreaming, Merchandise & free gifts Budget: 1 - 3 million
Executive summary
Clear China wanted to increase brand visibility on Douyin and social commerce product sales through their Douyin Store ahead of the short video platform’s 520 Super Brand Day.
As Clear’s newest ambassador, legendary Chinese snowboarder Su Yiming was not only a national hero but perfectly embodied Clear’s ‘fearless’...