Clean & Clear: Morning energy face wash - an alarm clock for your skin
Sonal Jhuj and Deboleena Chatterjee
Campaign details
Brand owner: Johnson & JohnsonLead agency: DDB Mudra MumbaiBrand: Clean & ClearCountry: IndiaIndustry Bath toiletries, soapsChannels used: Newspapers, Other and ambient media, Outdoor, out-of-home, Radio, Social media, TelevisionMedia budget: 5 - 10 million
Executive summary
This case study describes how Clean & Clear rebranded its fruit facewash in terms of giving Indian teenage girls the energy to get up and start the day.
Clean & Clear,...