Chrome: The web is what you make of it
Frank Reitgassl
Campaign details
Brand owner: GoogleAgencies: BBH Asia Pacific (Singapore), BBH India (Mumbai) and BBH US (New York)Support agencies: Phibious (Thailand), Google client teams in Europe, US and AsiaBrand: ChromeCountry: Indonesia, India and ThailandChannels used: Internet - display, Online video, TelevisionMedia budget: 3 - 5 million
Executive summary
From tech product to loved brand – this is the story of how the power of communications helped turn a distant and very technical product into a brand that...