Campaign details
Brand: Captain GrubBrand owner: Captain GrubLead agency: Famous InnovationsCountry: IndiaIndustries: Restaurants & takeawaysMedia channels: Packaging & designBudget: Up to 500k
Executive summary
This is the story of an initiative by gourmet burger brand Captain Grub. Launched in 2014, Captain Grub is one of the pioneers of the all-night food delivery category in India, delivering gourmet burgers straight to one's home.
Captain Grub was an accomplice for the millennials staying up late to meet deadlines or to catch up on their daily dose of content. Captain...