Campaign details
Brand: Campus Shoes Brand owner: Campus Activewear Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Clothing, apparel Media channels: Word of mouth, Influencers, KOLs, Social media, Online video, Public relations, Outdoor, Out-of-home Budget: Up to 500k
Executive summary
What does an impending death bell sound like for a brand?
For Campus, India’s largest shoe brand, it was the realisation that the youth in the world’s youngest country would rather buy fakes of international brands than be associated with...