Campaign details
Brand: Burger KingBrand owner: Restaurant Brands InternationalAgency: MullenLowe Group SingaporeMarket: SingaporeIndustries: Restaurants & takeawaysMedia channels: Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Hamberders, gibberish tweets – all iconically Burger King (BK). In America, that was. In Singapore, however, the king had yet to arrive, whilst our competition remained chihuahua-level relentless with their one-for-one deals and new product launches. Our throne had shrunk, and we needed to rework our place in the social chain, but with one key gut-punch: we had to battle local...