Brooke Bond Red Label: Happiness that truly went viral! (Powered by the PIVOT)
Campaign Details
Brand owner: Hindustan Unilever LimitedAgency: MindshareBrand: Brooke Bond Red LabelCountry: IndiaIndustry: Hot drinksChannels: Integrated, Online video, Radio, TelevisionBudget: Up to 500k
Executive Summary
Brooke Bond Red Label (BBRL) tea in India is positioned as a brand that brings people across diverse communities together via its communication line, 'The Taste of Togetherness (SwadApnepanKa)'.
The transgender community in India has been subject to years of oppression and ridicule by...