Brandtology: SG party time
Ju Han Lian
Campaign details
Brand owner: Kelly ChooBrand: BrandtologyAgency: Tribal DDB SingaporeCountry: SingaporeChannels used: Internet - microsites, widgetsMedia budget: Up to 500k
Executive summary
To stake Brandtology's claim as the foremost social media monitoring company, the agency turned online conversations on the Singapore General Election into a dynamic, interactive infographic website. Powered by Brandtology's minute-by-minute sentiment analysis, visitors could see how people felt in each constituency, and even about each party. The site also tracked live comments from the public during the campaign speeches....