BIG Cinemas: The power of silence
Aditya Kanthy, Mou Roy and Priyanka Nayar
Campaign details
Brand owner: Reliance MediaWorksAgency: DDB Mudra GroupBrand: BIG CinemasCountry: IndiaChannels used:Cinema, Events and experiential, Internet - microsites, widgets, Other and ambient media, Social media, Television, Word of mouth and viralMedia budget:Up to 500k
Executive summary
The National Anthem is a symbol of the founding principle of India: 'Unity in diversity'. Sadly, this meaning was losing its relevance in a country in turmoil. In our cities particularly, there was an ugly trend of divisive politics...