Big Bazaar: Fireworks that spread like wild fire
Campaign details
Brand owner: Future GroupLead agency: DDB Mudra GroupBrand: Big BazaarCountry: IndiaIndustry Department storesMedia: Integrated, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Social media, TelevisionBudget: 500k - 1 million
Executive summary
The festive season, being the biggest period of natural consumption across several product categories, encourages retailers to lure customers with the promise of best deals and discounts. Big Bazaar needed to stand out and offer value beyond prices. With the tagline of 'Making...