Aspirin Protect: How old is your blood vessel campaign
Hyunjung Song
Campaign details
Brand owner: Bayer KoreaBrand: Aspirin ProtectAgency: Leo BurnettCountry: South KoreaChannels used: Events and experientialMedia budget: Up to 500k
Executive summary
Background
Cardiovascular disease (CVD) in Korea's middle-aged population has become more widespread than ever. It is now the number-two cause of death among Koreans. As a result, many have been aware of the disease and have shown a growing interest in acquiring information on CVD prevention. About 44% of the target group knew that a low...