Anmum: Your pregnancy partner
Onry John Chua and Grace Banguis
Campaign details
Brand Owner: Fonterra Brands PhilippinesLead agency: MediaCom PhilippinesContributing agency: Digit: DM9 and BBDO GuerreroBrand: AnmumCountry: PhilippinesIndustry: Milk and dairy drinksMedia: Content marketing; Internet – display; Internet – general; Internet – search; Mobile and apps; Online video; Social media Budget: Up to 500k
Market background and cultural context
In the Philippines, the milk category is a very competitive and cluttered category characterised by very high advertising investment by the established market leaders. Materna The...