Alliance Bank You:nique Card: Mohammad Khairuddin, your mum is nagging you
HwaiHwe Chin
Campaign details
Brand owner: Alliance BankAgency: G2 Direct InteractiveBrand: Alliance Bank You:nique CardCountry: MalaysiaChannels used: Internet - display, Internet - general, Internet - microsites, widgets, Online video, Other and ambient media, Outdoor, out-of-homeMedia budget: Up to 500k
Executive summary
'Mohammad Khairuddin, Your Mum is Nagging You' demonstrates how the role of Alliance Bank's You:nique prepaid debit card was reframed from being 'just another payment method' to a tool that played a truly meaningful part in the...